How to Collect Email Leads Using Pop-up Forms

Email is still one of the most powerful marketing channels. It’s personal, cost-effective, and owned by you — no algorithms or changing reach. And pop-up forms are one of the fastest ways to grow your email list directly on your website.

Why Pop-ups Work

1. Grab attention: they show at the right time, when users are engaged
2. Boost conversions: triggered by behavior like exit intent or time on page
3. Fit every business model: from SaaS to e-commerce and newsletters

Smart Places to Show Pop-up Forms

1. On exit (exit intent)
2. Triggered when users move to close the tab or window.
3. Example: “Wait! Get 10% off if you subscribe now.”
4. After 10–20 seconds on page
5. Gives users a moment to understand your offer.
6. Example: “Subscribe now and get our free guide!”
7. After 50–70% scroll depth
8. Indicates engagement — great moment to ask for an email.

What to offer in exchange

1. Discount code
2. Free PDF, checklist, or resource
3. Early access or VIP content
4. Entry to a giveaway
5. Educational content or newsletter

How to do it with raknet.su

raknet.su makes it simple and powerful:

1. Use the Email Collection widget — fully customizable design and triggers
2. Route leads to email tools, or send directly to Telegram, Slack, or Webhook
3. Set behavioral triggers like time on page, exit, scroll
4. Install with just one line of code

Best Practices

1. Keep forms short — just the email is enough
2. A/B test your copy and timing
3. Add countdown timers for urgency
4. Confirm the signup with a success notification immediately