Learn how to use social proof — pop-up notifications, reviews, and real-time activity — to build trust and increase average order value. Ideal for e-commerce, SaaS, and digital sales.
In today’s digital world, people trust people more than ads. Social proof — the idea that others have already bought, used, or liked a product — helps reduce uncertainty and encourages users to spend more.
Let’s see how you can use it to raise your average order value.
What types of social proof work best
With raknet.su, you can easily display trust-building notifications on your website. The most effective types include:
- Recent purchase alerts: “Anna from Moscow just bought a set for 4,990₽”
- Customer milestones: “12,000+ happy customers in the past year”
- Live reviews: short customer quotes in pop-ups
- Real-time activity: “7 people are viewing this product now”
- Urgency triggers: “Only 3 items left at this price”
These pop-ups create a sense of demand and urgency, nudging users to take action — and often to add more to their cart or choose a more premium option.
How social proof increases order value
Social proof impacts multiple psychological triggers:
- Builds trust, especially for new visitors
- Reduces the perceived risk of buying
- Activates FOMO (fear of missing out)
- Encourages upsells and bundle purchases
Example:
An online store added live pop-ups like “Ivan just placed an order for 7,450₽.” Within two weeks, their average order value increased by 14%, without changing product prices.
Why use raknet.su for social proof
raknet.su makes it easy to implement social proof on your site, without coding:
- Real-time pop-up notifications
- Simple pixel installation
- Full customization of appearance and triggers
- Analytics on views and interactions
- API and integration options for developers
Conclusion
If you want customers not just to buy — but to buy more — show them that others are already doing it. Social proof is a powerful psychological tool to increase your average order value and build trust.
Add raknet.su trust notifications to your site today and watch your numbers grow.