Learn how to use geotargeting in push notifications to increase engagement and conversions. Discover practical tips and examples for smarter, location-based marketing.
Geotargeting is a powerful tool that allows you to personalize your push notifications based on the user’s location. Instead of sending the same message to everyone, you can target users by city, region, or country—boosting engagement and conversions.
Why geotargeting matters in push marketing
📍 Relevant content
Users in different locations have different needs. Geotargeting ensures that each audience receives messages that match their context.
🛍 Localized offers
Promoting a sale or event? A geo-based push can drive foot traffic or clicks by mentioning a nearby store or location-specific deal.
🕒 Time zone optimization
Push notifications can be scheduled to hit during peak hours in the user’s local time zone—maximizing open rates.
🌦 Weather or event-based targeting
Show umbrella discounts during rainy days in a specific region, or promote streaming during a snowstorm—context drives action.
How to implement geotargeting in push campaigns
- Collect location data
- Use IP addresses or request browser location permissions (with consent) to determine user location.
- Segment your audience
- Create groups based on geographic regions—countries, states, cities.
- Set targeting rules
- In your push platform, configure rules to show specific messages to users from certain areas.
- Test and optimize
- Run A/B tests with different regions and messages to see what performs best.
Conclusion
Geotargeting makes your push notifications smarter, more relevant, and more likely to convert. It's especially useful for e-commerce, location-based services, and any brand working with regional audiences.